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Melissa Urban

CEO and Co-Founder, Whole30

Melissa Urban

“The Whole30 community loves Safe Catch tuna for their commitment to sustainability and low mercury content. I love seeing all of the creative Safe Catch recipes developed by our Whole30 recipe bloggers, and feel confident recommending Safe Catch Elite to our pregnant mamas as a healthy, portable protein option.”


Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, Dr. Oz, and Good Morning America, and ranked #19 on Greatists Top 100 Most Influential People in Health and Fitness in 2018. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.

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