The Only Brand That Solves the Mercury Problem in Seafood
Safe Catch screens over 12,000 fish daily to meet strict mercury limits up to 25× lower than the FDA’s action level.1
The Only Brand That Solves the Mercury Problem in Seafood
Safe Catch screens over 12,000 fish daily to meet strict mercury limits up to 25× lower than the FDA’s action level.1
Why Mercury Matters
Industrial Pollution Drives Mercury Levels in Our Ocean
Mercury concentration has increased by more than 300% in the last 75 years mainly due to coal-fired power plants and industrialization.2
How Mercury Gets Into Our Food Supply
Once released, mercury enters lakes and oceans, where it transforms into methylmercury. This toxic form accumulates up the aquatic food chain, leading larger predatory fish like tuna to carry the highest levels.3
- Coal combustion and industrial processes release mercury gas into the atmosphere → Coal power generation remains one of the largest global sources of mercury emissions.2
- Mercury circulates through the atmosphere → Winds carry gaseous mercury globally before it returns to earth.2
- Rain and runoff deposit mercury into lakes and oceans → Mercury is deposited through precipitation and surface runoff into waterways worldwide.3
- Microorganisms convert mercury into methylmercury → In aquatic environments, bacteria transform inorganic mercury into toxic methylmercury.3
- Methylmercury accumulates in plankton and small fish → Bioaccumulation begins at the base of the food web.5
- Larger predatory fish carry the highest levels → Species like tuna and swordfish show the greatest mercury concentrations due to biomagnification.5
Because of these risks, public health agencies continue to issue fish consumption advisories,5 especially for pregnant women, infants, and young children.
Unmatched by other brands — Safe Catch sets a new standard in purity.
The Safe Catch Difference
Why Test Every Tuna for Mercury? (Even the Small Ones)
The answer is simple. Mercury levels vary widely in tuna of all sizes.2
Same Species. Same Size. Same School.
Mercury levels can still vary 10×.2
Safe mercury levels
10x more mercury
Assuring Purity in Seafood: How It Works
All Safe Catch fish goes through a 3-phase screening process before we ever process our fish, to ensure you only receive the best seafood nature has to offer.
All size ranges
Documented sustainability audit.6
1
23–point organoleptic screening for quality.7
2
Mercury testing — every single tuna and salmon.
3
Safe Catch buys these fish
Boat sells fish elsewhere
All size ranges
Documented sustainability audit.6
1
23–point organoleptic screening for quality.7
2
Mercury testing — every single tuna and salmon.
3
Safe Catch buys these fish
Boat sells fish elsewhere
We Don't Guess. We Test
- Over 12,000 fish screened every day.
- AOAC-certified mercury testing.4
- No fish wasted — we only purchase those that meet our strict mercury limit.
- Proven technology developed for real-world seafood safety.
Safe Catch is the only brand that tests every single tuna and salmon to strict mercury limits, screening over 12,000 fish daily to ensure purity standards are met.
1 in 4 tuna don’t meet our strict purity standards.
...competent and reliable scientific evidence... show[s] that Safe Catch tests fish to the ‘lowest mercury limit of any brand’ and has tuna with the ‘lowest mercury of any brand.’
- National Programs
- National Advertising Division Findings
- from 6/2021 report
Mercury in Seafood: Myth vs. Reality
Myth | Reality Check |
|---|---|
 Smaller fish have less mercury |  Tuna of all sizes vary widely in mercury.2 |
Pole & line caught = less mercury | Fishing method has no impact on mercury levels.2 |
All brands “mercury test” fish the same | Safe Catch is the only brand to test every single tuna for mercury and select only those that meet the strictest purity standards. |
The reality is, Safe Catch tests every single tuna and salmon with our own proprietary technology to mercury limits far stricter than FDA standards — and unmatched by other brands. That’s why families and health-conscious consumers can enjoy seafood with confidence.
Trusted and Accredited Technology
Citations
- FDA – Mercury action level set at 1.0 ppm (2000).
- UNEP – Global Mercury Assessment (2018).
- EPA – How People Are Exposed to Mercury (accessed 2024).
- AOAC – PTM #082002, Safe Catch mercury-testing technology (validated).
- USGS – Mercury in Aquatic Environments (bioaccumulation & biomagnification).
- FAO – Code of Conduct for Responsible Fisheries (1995).
- Safe Catch – Internal raw material specifications (23-point screening).